Legacy to Legal with BLLRDR

BLLRDR is a Canadian cannabis brand, widely known for its legendary strain, Afghani Bullrider. Led by Jef Tek, Noah Shebib, the BLLRDR team has decades-long roots in the legacy market as advocates producing high-quality cannabis for medicinal treatment. Jef’s late wife and cannabis cultural icon, Michelle Rainey, publicly championed the Afghani Bullrider strain until she passed away from cancer in 2010. BLLRDR carries her dying wish today: to make weed more accessible and legal for all.
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Fields of Opportunity with 4ye

We’re fired up to share our capsule collection with 4ye, a Brampton-based brand at the intersection of entertainment, clothing, and community. The reWork collection is a playful interpretation of cannabis culture, printed on sustainably sourced garments that are distinctly 1 of 1. Considering 4ye’s conscious decision to not produce new clothing, Fields of Opportunity breathes new life into vintage apparel. This collection pushes the boundaries of what’s become the norm in fashion, challenging our perceptions of both upcycled second-hand gear and last season's garments.

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BIG - Legacy to Legal

Meet El Hasho and BIG rosin. Blaise Independent Growers is a top-shelf producer of Canadian hash rosin. El Hasho, also known as Mike Imposimato, has studied the craft of extraction for over a decade and takes an artisanal approach to creating solventless live hash rosin. He's been a part of cannabis culture most of his life and is on a mission to normalize hash rosin to the masses. Read more about how he plans to do it.

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Carmel Cannabis - Legacy To Legal

Carmel Cannabis's mission is to create top-shelf flower. Led by Drew, the Head Grower, and Chris, the Head of Sales and Marketing, quality is everything when it comes to finding their place in the legal cannabis market.  As a mashup of design, culture, and innovative lab science, the Carmel crew goes beyond its reputation of exploring genetics and developing a portfolio of unique strains that are released in limited drops. They’re also a brand built on a community of creative thinkers who make a point of acknowledging their past in order to shape their future.     “Above all, a good brand...

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How to read your weed

Anyone else wondering where the convenient as f percentages went on your weed labels? Us too. Well, let’s not dwell on the past, because we can teach you how to do the math!

Our new mantra is “pass the decimal to the left hand side”. 😂  Read more about this important dosing lesson here. 

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Sup Cribs with Rashelle

Rashelle Campbell invited Superette over for a virtual hang at her home in the prairies. We chatted with her about being an artist with Indigenous Cree roots, who inspires her day-to-day, and her relationship with weed. We also got the chance to explore all the dreamy details and behind the scenes of where she makes her magic happen. 

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Budtender Chronicles: David Obike

We sat down (virtually) with David Obike, one of Sup’s Inventory Specialists, to get a better idea of what he does at the Spadina shop from to day-to-day. And while David isn’t technically a Budtender, we think it’s pretty sweet that he spends his time surrounded by weed. 

Sit back, smoke a j, and get to know your new bud.
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Some *Light* Reading with Sup

Craving some fresh perspective? Well, search no further and grab a j because right here is where the higher learning with Superette begins. Get ready to sit back, relax, and enjoy some *light* reading.
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Have a Super Role Model

Meet Eric and Andrea Richards, a mother and son duo sporting our Sup fits. We chatted with them about creativity, cannabis, and what it means to be a SUPER Role Model.
Sup: Eric, tell us a little bit about yourself!
Eric: 👋...
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