Pete Florentini is a Peru-born, Madrid-raised, Toronto-based art director. He's a really interesting human who specializes in visual identity and custom typeface design. Pete grew up immersed in 90s counterculture of hardcore punk rock and grafitti writing. His personal background and professional skillset recently led to the creation of the Big Smoke Tourist Tee for Superette. We sat down with Pete to hear more about his life and the new merch project.
We’re fired up to share our capsule collection with 4ye, a Brampton-based brand at the intersection of entertainment, clothing, and community. The reWork collection is a playful interpretation of cannabis culture, printed on sustainably sourced garments that are distinctly 1 of 1. Considering 4ye’s conscious decision to not produce new clothing, Fields of Opportunity breathes new life into vintage apparel. This collection pushes the boundaries of what’s become the norm in fashion, challenging our perceptions of both upcycled second-hand gear and last season's garments.
Meet El Hasho and BIG rosin. Blaise Independent Growers is a top-shelf producer of Canadian hash rosin. El Hasho, also known as Mike Imposimato, has studied the craft of extraction for over a decade and takes an artisanal approach to creating solventless live hash rosin. He's been a part of cannabis culture most of his life and is on a mission to normalize hash rosin to the masses. Read more about how he plans to do it.
Carmel Cannabis's mission is to create top-shelf flower. Led by Drew, the Head Grower, and Chris, the Head of Sales and Marketing, quality is everything when it comes to finding their place in the legal cannabis market. As a mashup of design, culture, and innovative lab science, the Carmel crew goes beyond its reputation of exploring genetics and developing a portfolio of unique strains that are released in limited drops. They’re also a brand built on a community of creative thinkers who make a point of acknowledging their past in order to shape their future. “Above all, a good brand...
Anyone else wondering where the convenient as f percentages went on your weed labels? Us too. Well, let’s not dwell on the past, because we can teach you how to do the math!
Our new mantra is “pass the decimal to the left hand side”. 😂 Read more about this important dosing lesson here.
Rashelle Campbell invited Superette over for a virtual hang at her home in the prairies. We chatted with her about being an artist with Indigenous Cree roots, who inspires her day-to-day, and her relationship with weed. We also got the chance to explore all the dreamy details and behind the scenes of where she makes her magic happen.
Sit back, smoke a j, and get to know your new bud.