Superette is first and foremost a community and creating a positive social impact is integral to us. Part of our company's values is to take care of those around us, and to help care for the planet.

What sets Superette apart from other brands is how we bring the Sup team, community partners, and small businesses together to tackle the essential issues of today.

To take action, we make a conscious effort to involve both our industry partners and licence producer pals; we know we are stronger and louder together. 🤝

Here’s a bit about what we’ve been up to :)

Social Justice

As we reflect on our privilege to operate in a space with a deep history of inequality and injustice, Sup remains committed to social justice work. The “War on Drugs' has affected BIPOC individuals on both sides of the border; so we've partnered with organizations across North America whose goals align with our own. ✊ ✊🏻 ✊🏼 ✊🏽 ✊🏾 ✊🏿

In an effort to amply and fund their causes, we have an on-going partnership with both Cannabis Amnesty and Last Prisoners Project. Beyond fundraising, Superette uses our platform to spark conversations around inequity in the cannabis space. From stories of legacy individuals who made the jump into the legal market, to edutainment on our social channels, our goal is to remove stigma associated with cannabis in all its forms.

From the inception in August of 2020 we’ve been a part of Broccoli Magazine's Floret Coalition, an anti-racist collective of small businesses in the cannabis space supporting and funding equity-oriented actions via monthly donations and social campaigns. Together, we prioritize the needs of Black, Latinx, Asian, and Indigenous communities.


Cannabis Amnesty

Broccoli Magazine's Floret Coalition

Urban Alliance on Race Relations

Last Prisoners Project

The Gord Downie & Chanie Wenjack Fund

Intersectional Environmentalism

We're passionate about an inclusive form of environmentalism that advocates for the protection of all people, and the planet. Intersectional Environmentalism identifies the ways in which injustices affecting marginalized communities and our planet are interconnected (thank you Prof. Kimberlé Crenshaw for the term!). 🌎

In 2019, we piloted a cannabis packaging recycling program in store, however these programs are still a work in progress. From Spring until Fall, our Toronto teams participate in monthly garbage clean ups along the Toronto shoreline. We constantly challenge ourselves to source sustainable and local product offerings; our retail shopping bags and e-commerce mailer bags are 100% biodegradable, we up-cycled vintage apparel to give it a new life via our 4ye collaboration, and we seek to refurbishing old fixtures in our retail stores. 

Both the cannabis and retail industries are still a long way from where we need to be. Superette will continue to innovate on sustainable and responsible solutions which mitigate our impact on the world.


FoodShare Toronto

Ottawa Food Bank Adopt-A-Crop 

The Great Canadian Shoreline Cleanup

Water First

Thoughtful Neighbours

Superette is passionate about diminishing food insecurities in our neighbourhoods, and encouraging city-dwelling folks to exercise their green thumbs. 1 in 8 households in Canada faces food insecurity daily. To take action our team regularly hosts in-store food drives and grows veggies on the Ottawa Food Bank’s farm.

Broccoli’s our crop of choice and it’s our goal to successfully grow over 3,000 pounds of broccoli! Over the next year, Superette aims to contribute 300 volunteer hours to nourish over 65,000 individuals through both food banks and grassroots organizations in our cities. 🥦

We celebrate the grassroots organizations who are working tirelessly to fight for food justice in our communities. Since the pandemic we’ve established an on-going partnership with Community Fridges Toronto. Monthly our teams clean and stock fridges with fresh produce, masks, hand sanitizers, and more. 


Community Fridges TOronto 

Daily Bread Food Bank

Ottawa Food Bank

Parkdale Food Centre

Conscious Consumerism

Superette makes every effort to practice Conscious Consumerism. In 2020 our retail stores began purchasing their supplies from eSupply Canada, a certified Aborginal Business.

Starting in June 2021 any purchase made on our e-commerce site provides our customers the ability to donate 1% of their order to one of four vetted non-profits: Ottawa Food Bank, FoodShare Toronto, Last Prisoners Project, and The Gord Downie & Chanie Wenjack Fund.

We believe that independent small businesses make up the vibrant fabric of our neighbourhoods. In 2020 Sup is proud to announce that we’ve generated over $10,000 in sales for local restaurants through our community marketing initiatives. Our existing “Munchie Phone” partners are: Banditos, Maker Pizza, Lambo’s Deli & Grocery, Rosedale Diner and Rose & Sons. 🍔

Consistency is key and we are committed to keeping up with these initiatives and improving on them. Our vision is to make Superette the cornerstone for every neighbourhood we open a shop in.


Beam Impact


eSupply Canada

Enough about us, we challenge you to look for ways to make positive changes in your neighbourhoods! And if you have feedback, suggestions or want to partner with us to do better, you can email

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